4 August 2026
SEO basics every new website should ship with
Titles, structure, speed, and local signals — the non-negotiables before you chase keywords.
SEO isn’t only a post-launch project. The best results start with foundations built into the site itself.
On-page essentials
- Unique page titles and meta descriptions
- One clear H1 and logical heading hierarchy
- Descriptive URLs and internal links
- Image alt text and compressed media
Technical hygiene
Fast mobile load times, HTTPS, clean markup, and an XML sitemap. If Core Web Vitals are poor, content quality struggles to compensate.
Local businesses
Google Business Profile setup, consistent NAP details, and location-relevant service pages still matter enormously for UK and US service firms.
You don’t need to “do SEO later.” Ship the basics on day one — then improve with real search data.
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