01 — Challenge
The challenge
An outdated brochure site with weak mobile performance and no clear path to book a consultation.
Project photography was buried under cluttered navigation.
Prospective clients could not tell what Whitfield specialised in within five seconds.
The contact form felt like an afterthought, and mobile load times sat above four seconds.
02 — Solution
What we built
A portfolio-led redesign with conversion-focused CTAs, faster load times, and structured local SEO.
We led with a calm, gallery-first homepage that showcases signature rooms before anything else.
Service pages now speak to outcomes (flow, light, finish) instead of generic interior jargon.
A single primary action, Book a consultation, appears consistently across key pages.
03 — Approach
How we approached it
01
Discover
Mapped audience goals, competitor sites, and the three project types that win the most profit.
02
Design
Wireframed a portfolio-first structure, then refined type, spacing, and photography treatments.
03
Build
Delivered a custom WordPress theme, optimised media, and enquiry forms with tracking.
04
Launch
Staging review, performance pass, Google Business alignment, and team training.
04 — Deliverables
What shipped
- Custom WordPress theme
- Homepage + project archive + case layouts
- Consultation enquiry form
- On-page SEO foundations
- Image optimisation pipeline
- Post-launch support window
05 — Outcomes
Results that matter
Within six weeks of launch, consultation requests rose sharply. The site finally matches the quality of the physical work, and the team can add projects without calling a developer for every update.
More detail
Whitfield Interiors designs high-end residential spaces. Their craft was excellent. Their website was not. We rebuilt the digital experience so the portfolio does the selling, and enquiries feel natural, not forced.
★★★★★
“We went from almost no website enquiries to a steady stream within six weeks. The site finally matches the quality of our work.”